Privacy Policy

When you create an account or place an order, we collect information you provide directly: your name, email address, phone number, and delivery address. We also collect payment information, though card numbers are never stored on our servers — all transactions are processed by PCI-DSS-certified payment gateways. We automatically collect certain usage data when you interact with our website: your IP address, browser type, pages visited, time spent on pages, and referring URLs. This data is collected through standard server logs and analytics tools.

We use the information we collect to: • Process and fulfil your orders, including sending confirmation emails and delivery updates • Maintain and improve our website, products, and services • Personalise your shopping experience and show relevant product recommendations • Send marketing communications (only with your consent — you can opt out any time) • Prevent fraud, abuse, and other potentially prohibited activities • Comply with legal obligations and resolve disputes

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share your information only with: • Courier and logistics partners (name, address, phone) solely to fulfil your delivery • Payment processors who handle transactions under their own privacy and security policies • Analytics providers (Google Analytics) who help us understand site usage — data is anonymised • Law enforcement or government bodies when required by applicable Indian law All third-party service providers are contractually bound to use your data only for the services they provide to us.

We use cookies and similar technologies to: • Keep you signed in across sessions • Remember items in your cart • Understand how visitors navigate our site (analytics) • Deliver relevant advertisements on third-party platforms (optional marketing cookies) You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features such as staying signed in or cart persistence. We do not use cookies to collect sensitive personal information.

We retain your personal data for as long as your account is active or as needed to provide services. Order and transaction records are kept for 7 years as required by Indian tax and accounting law. If you close your account, we delete or anonymise your personal data within 90 days, except where retention is required by law.

We implement industry-standard security measures to protect your data: HTTPS encryption for all data in transit, hashed and salted passwords (never stored in plain text), and access controls that limit employee access to personal data to those who need it to perform their job functions. No method of transmission over the internet is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security. If a data breach occurs that affects your rights, we will notify you as required by applicable law.

You have the right to: • Access the personal data we hold about you • Correct inaccurate or incomplete data • Request deletion of your data (subject to legal retention requirements) • Withdraw consent for marketing communications at any time • Lodge a complaint with the relevant data protection authority To exercise any of these rights, email us at privacy@rootednaturals.in. We will respond within 30 days.

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of significant changes by email or by posting a prominent notice on our website at least 14 days before the change takes effect. The "Last Updated" date at the top of this page indicates when it was last revised.

If you have questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please contact our Privacy Officer: Email: privacy@rootednaturals.in Postal: Rooted Naturals, [Registered Address], India We aim to respond to all privacy enquiries within 5 business days.